What is our relationship to nature?
In our search to answer this question, we have created working areas that may increase our receptivity and dynamism with the world's ecological processes.
Inclusivity means a lot to us. We find that the involvement of government, business and individuals together in our work mirrors the openness of the world around us.
Climate and Population
How can we help solve climate change?
We are not sure where to begin here. Essentially, we have found that nipping it in the bud may be the most sensible solution. Buckle up for this one.
There is so much human life that this planet can sustain. At the turn of the 20th century, human population was at 1.6 billion, today, we have multiplied that by 3-4 times and counting. See the World Population Clock here.
The great thing about being human, is that we can consciously choose what we want to do in our lives. Many of us have reached the pinnacle of comfort. Our question is, how do we sensibly and ethically plan for a sustainable population in the future? If we can't answer this now, nature may do it do us in a much crueler and perhaps irreversible ways.
We don't think that this can be done consciously with a top-down approach, but rather, a fundamental shift in human consciousness needs to take place in order for us to move towards responsible action for future generations of humans, animals, insects and plants.
Soils represent the world's largest terrestrial organic carbon reservoir. We're primarily concerned with the Soil Organic Carbon (SOC), which is the carbon that remains in the soil after partial decomposition of any material produced by living organism and an essential component to ensure soil health, fertility and food production.
While by-in-large ignored, the damage to the world's soil has been tremendous, with significant SOC decline across countries and continents. Land-use change and management practices such as excessive irrigation, excess use of fertilisers and leaving the soil bare has led to us turning soil into sand. The lowered nourishment levels of food is the direct result of our mismanagement of the way we handle our soil through current agricultural practices.
Timing is everything. Action over the next 5-10 years can pretty much the current situation in 30 years time. If we wait longer than that, it may take 100 years to turn the soil around. Whether we wish to act sensibly for the upcoming five generations of humans is a question we must ask ourselves.
So what needs to happen? First, we must realise that if we hurt nature, we are hurting ourselves. Second, we transform our strategies. By creating and promoting technologies that assist in mulching, judicious fertilisation and moderate irrigation, as well as agricultural design that ensures leaves and animal waste return to the land, we will be able to uphold the soil's organic integrity, quality and lifespan.
Have our outward feats in technology and science (and shopping) made generations happier?
As bonafide shopping lovers at Sunny Isle Studios, instead of trying to control, we look to fully understand the desires of the modern-day consumer. What does each one of us need? How can we fulfill them? There appears to be a longing to create a new culture away from consumerism and industrialization.
We also look towards the responsibility of the marketplace to do what is necessary for the wellbeing of society, environment and economy as a whole. This includes business, enterprise and marketing. This part fits quite neatly into the Sustainability Consulting arm of Sunny Isle Studios.
Through our subsidiary companies, Yalabeh and Katkoot, we delve first-hand into the challenges of starting a business with a sustainable outlook, and at the same time, have been able to reap the benefits of choosing the more conscious path.
Do we fully appreciate and utilize the sun in our daily lives? The planet itself, along with all that comes with it, us, them, animals, plants, iced lattes and the like, is all essentially, if you really think about it, solar-powered.
The amount of sunlight that strikes the earth's surface in an hour and a half is enough to handle the entire world's energy consumption for a full year (U.S. Department of Energy). We feel that it is simply sensible (and most sustainable) to use the sun's energy to its full glory and potential.
At Sunny Isle Studios, we look into the two main types of solar energy technologies—photovoltaics (PV) and concentrating solar-thermal power (CSP). We wish to assist the ease of integration into homes, businesses, and existing electrical grids with varying mixtures of traditional and other renewable energy sources. On a different end of the spectrum, we also consider non-hardware costs, known as soft costs, and their impact on the cost of solar energy. These costs include permitting, financing, and installing solar, as well as the expenses solar companies incur to acquire new customers, pay suppliers, and cover their bottom line.
Why are we pointing the finger at Plastic?
A material that does not deteriorate... Well, we suppose that means that you can use it thousands of times! We find that plastic is actually one of the most miraculous materials human beings have ever created. A lot of things around the world have been made so much easier because of plastic. Our issue is simply the way us humans have decided to handle plastics.
Because of this irresponsible usage, and such a small percentage being reused and/or recycled, plastic has become one of the greatest challenges in global ecology. By 2050, there could be more plastic in the oceans than fish. Plastic pollution affects the lives of millions of seabirds and marine organisms. Micro-plastics have even got into our food, meaning it's in our system.
As a first step, single-use plastic must be banned in all countries of the world. Second, a responsible recycling and reuse system needs to be established within populations. All of this required determined action from government, business and society. Plastic can be used as a solution for environmental issues that we are facing and become a key part of our sustainable development.
After this, we think it makes sense to assume that cleaning up the plastic pollution we see worldwide would be much simpler and quicker.
Media & Awareness
We love the world of media and connecting with people. Us humans have everything in common. This side of Sunny Isle Studios is where we remind eachother of the great options we have on earth as human beings.
Now for the awareness part. This is our hands on, front-facing awareness trips we take to help ourselves and others realize that, well, we're all in this together, and therefore we all share a certain responsibility for the environment.